Retail Concepts & Franchise Development in Luxembourg

Cactus Shoppi is a franchise-based retail concept entirely dedicated to takeaway and convenience products. Present in 41 locations across Luxembourg, the stores range in size from 75 to 250 m² and are designed to serve both local and transit-driven clientele.

As franchisor, Cactus Shoppi pursues a dual ambition:

To provide technical and commercial support to its franchise partners
To deliver a fresh, high-quality product assortment tailored to the evolving needs of a diverse and mobile population.

The Cactus Cactus Shoppi Brand, incorporated under the name CARE S.A. is jointly owned by Reiff Group, the Leesch family (founders of Cactus), and the Proni Group.

All operations are handled by Care SA, the group’s logistics arm. Key to its success are:

A robust and responsive logistics platform
A network of highly professional franchisees
The Cactus brand – trusted for its quality and national recognition.

2008: Launch within multi-brand service stations network of the Reiff & Proni Group
Steady growth through local and international partnerships (EG, Total, DCC)
2022: Launch of vending machine solutions in railway stations and companies (40 to date)
2023: Diversification through a railway format in partnership with CFL
2025: 4 new CFL Cactus Shoppi locations
2026: 4 new sites

CFL cactus shoppi is a joint venture between the Groupe CFL and CARE S.A., the franchisor of the Cactus Shoppi brand, established in 2022. Its mission is to develop and operate convenience retail concepts in major railway stations and stops across Luxembourg.

The initiative supports CFL’s strategy to continuously enhance the station experience and is an integral part of the “Station of Tomorrow” concept, developed in response to user insights and evolving mobility trends. Customer feedback has highlighted a strong demand for high-quality food-to-go and everyday convenience services.

By complementing mobility services with a carefully curated commercial offering, CFL cactus shoppi aims to transform railway stations into vibrant, attractive destinations, comparable to village squares.

Cactus Shoppi logistics are fully centralized at the headquarters of Groupe Reiff in Marnach, enabling a highly responsive and tailored supply model.

Key Competitive Advantages

High Flexibility – No Minimum Order Quantity
Each point of sale can order any article from the assortment with no minimum quantity requirement. Orders are prepared at unit level, allowing every location to be supplied exactly according to its specific needs, sales rhythm, and customer profile.
This model ensures:
- No overstocking
- Reduced waste
- Optimized cash flow
- Full assortment availability, even for smaller locations
Ultra-Fresh First Delivery (Before Opening)

Ultra-fresh products are delivered before the point of sale opens. As a result, when doors open to the public:
- Shelves are fully stocked
- Freshness perception is maximized
- Operational pressure on store staff is reduced
- Customers benefit from immediate product availability at peak freshness.
Second Fresh Delivery Round (Morning)

A second delivery round is carried out during the morning for fresh products. This ensures:
- Continuous replenishment
- High availability during peak hours
- Optimal product rotation and quality control
Operational Impact

This logistics structure combines:
- Centralized efficiency
- Operational agility
- Premium freshness standards
- High service reliability It provides Cactus Shoppi with a scalable model capable of supporting continued growth while maintaining strong performance standards and customer satisfaction.

Cactus Shoppi

Milestones

CFL Cactus Shoppi

Cactus Shoppi – Logistics Strengths

Collaborating to Bring Opportunities to Life